Direct Current is a podcast hosted by the Department of Energy. It was created by the energy.gov team during my time there as Multimedia Designer and was a true team effort that involved research, voice recording, audio production, and promotion. I worked with the Digital Content Specialists to create a strong, visual mark for the brand that could be applied to web banners, shareables, UI elements and more.
The objective was to create a lasting brand and mark for the Direct Current podcast to time with the release of the podcast’s first episode. The logo needed to be modern, versatile and communicate the spirit of science. The visual brand needed to both serious, to lend the appropriate gravity to hard-hitting and timely topics, infused with a dash of humor for levity.
I went through a variety of iterations – all using the energy.gov brand colors, the signature energy green paired with neutral white, black and gray.
Concepts for Direct Current logo
The team had a variety of ideas that I brought to life. However, the winner was a paid of headphones, with a current of energy surging through the earpieces. I was confident that this mark could be used in a variety of colors and contexts and could function as a persistent brand mark.
The final podcast logo
The logo was used all over the place – on energy.gov, itunes, Twitter, Facebook and Instagram. I created many pieces of companion artwork in line with the Direct Current brand to promote each episode of the podcast. All that work and planning paid off – Direct Current won the Adobe Government creativity award for best podcast in 2018. I’m proud to say that I played a role in creating an award-winning podcast.